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About Us - The Heart Story

Margaret River's new state of the art Hub of Entertainment, Arts and Regional Tourism - the HEART.

The HEART Story!

With a rich connection to its thriving arts and cultural community, Margaret River has become the heart of the South West region’s creative industries scene. Renowned for its vibrant and diverse activities, Margaret River is a growing destination for many creatives, entertainers and businesses both locally and worldwide.

To accommodate the increasing needs of residents and visitors within the region, the Shire of Augusta Margaret River has redeveloped the 35-year-old former cultural centre building into a new state of the art Hub of Entertainment, Arts and Regional Tourism – the Margaret River HEART.

The creation of the new hub gives the community an enriching platform for a range of opportunities. As a highly flexible, modern and innovative precinct, it offers multi-purpose spaces that bring together entertainment, arts and business events in one world-class venue.


  • Community Development

    A hotspot for community gatherings and events, the venue reflects our diverse community, supports local businesses and provides better experiences for residents.

    In addition to boosting local employment, economic return is directly contributed to the community via the accommodation, food & beverage, touring, leisure and shopping expenses of business tourists.

    For the first time, community groups, schools and individuals have the access to Shire funding to help create a range of events and activities within our stately facility. The grants program harnesses creativity and ensures social inclusion and accessibility for the whole community.

  • Arts & Culture

    Margaret River HEART is a place for community members and visitors to collaborate, celebrate and enjoy grassroots culture, arts and entertainment.

    Festivals, major touring shows, performing arts productions and commercial cinema screenings attract many creative professionals, enthusiasts and aspiring musicians each year - reinforcing our commitment to fostering creativity and artistic activity.

    The delivery of future arts, cultural programs and heritage services at the new hub gives community members a chance to pursue their interests in the creative industries for many years to come.

  • Regional Development

    As a destination for business tourism, our hub allows the greater region to build on existing tourism popularity by moving into the business and conference market.

    The venue's facilities open up new opportunities as a venue for regional events, with business functions, conferences and trade shows expected to deliver an economic return to the community.

    The social, economic and environmental structure of the new hub allows people and business to spend more time and invest in Margaret River. With an estimated increase of 20,000 visitors to entertainment facilities in the region each year, the Margaret River HEART is a huge drawcard for the region’s events industry.